In marketing competitor analysis, you assess the strengths and weaknesses of your rivals and it is a critical part of your own marketing strategy. An in-depth investigation and analysis of your competition allows you to assess your competitor's strengths and weaknesses in your marketplace and helps you. Unter Wettbewerbsanalyse (engl. competitor analysis) versteht man die Aufstellung und Bewertung der Methoden, Verhaltensweisen und Produkte, mit der Bedeutung der Wettbewerbsanalyse · Denkansätze und Modelle · Quellen · Literatur. Once you have identified what your competitors are trying to achieve, you will need to determine what type of strategy they have employed so you can eventually stats on google searches with a strategy of your. This is where the PEST analysis comes into competitor analysis. The seventh in a comprehensive series to help you craft the perfect business plan for your startup. Sources of information include:. Either way these things are like strengths for the competitors. They often permit you to download data so you can combine it with other data to produce your own statistics.