eLearning developers must familiarize with color psychology before start designing. (Hint: Use a color wheel for finding contrasting colors). The Psychology of Color is the study of colors effects on human emotions and on our behaviors. What do you feel when you see yellow on a. The psychology of color in persuasion. today we're going to cover a selection of the most reliable research on color theory and persuasion. See CoSchedule in Action. Journal of Sensory Studies. This is why creativity is most often associated with the color purple. Features Knowledge Base Embed Tools Integrations Reports Automation Teams iOS Apps Android App More Features. The Importance of Finishing What You Start If you don't ship, you'll never know.