The "HomePod" speaker unveiled Monday is similar to devices from rivals, some of which have been on the market for years. Like the Amazon. Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, in Cupertino, California. The centerpiece of Apple's rollout strategy? The new product launch keynote event. Over the past seven years, Apple has maximized the live event to its fullest ;. New tactics are required to get the notice you deserve. A technology strategist for an enterprise software company in the collaboration and social business space. There is lots to love google headings the last paragraph of the press release [though I still have to add snark]. A rolling launch is a great way to keep the conversation going. The iPhone 3G sold over a million units on its launch weekend. Ignore the elements of the launch that do not drive business.