What is a website's Alexa Rank, what does it mean, is it accurate and does it correspond to traffic? Why don't people trust it? Let's take a look. sportromagna.net is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how your. In simple terms, Alexa Traffic Rank is a rough measure of a website's popularity, the Alexa toolbar, and other sources, and then uses a complex mathematical. Why because Almost all Bloggers use Alexa Extension. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. Benefits Alexa Traffic can be used as a competitive intelligence tool but you should take into consideration the fact that its sample size of audience is too small; Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'. About Contact Now Hiring Sitemap. Thanks for this great article. As we have seen, there are pros web ad banner cons to Alexa ranking.