As anyone who works in marketing knows, location is one of the most important elements you can use to target an ad campaign. In traditional media, most. Geo - targeting or geotargeting refers to the practice of delivering different content to a website user based on his or her geographic location. Geo - targeting can. Location data, geotargeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it's also.