But if you DO get a link with your keyword in the anchor text, it's time to celebrate. As it turns out, certain types of content work best for link building. And here. Link building is the promotion of your website with the primary goal of securing a hyperlink to WHY DO BUSINESSES INVEST TIME AND RESOURCES IN LINK BUILDING? .. SEOs work to increase website's ranking in relevant searches. Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is.